How you can use Valpas certification for your sales and marketing
Choosing Valpas means you become a certified bed bug-safe hotel. Let’s make it count.
Travelers today search for bed bug safety 10x more than sustainability – across all hotel types. This guide helps you make sure they find you.
The investment pays off: certified hotels see higher ADR, stronger direct and OTA conversions, more RFP wins, and greater guest satisfaction and loyalty.
We continuously update the certification – follow our newsletter and socials to stay ahead.
Where to setup your Valpas certification
When guests enter your hotel
In the guests rooms
On your website
On the OTAs
In your RFPs & Sales materials
1. When guests enter your hotel
Entrance door(s)
A high-quality Valpas sticker placed at your entrance signals trust and safety from the very first step into your hotel.
At the reception
A carefully crafted wooden Valpas certificate, best displayed at your reception desk, reassuring guests that your hotel guarantees permanent bed bug safety from the moment they check in.
On your staff uniforms
A discreet Valpas pin for your reception team, signalling membership in the Valpas community and reinforcing your commitment to guest safety and care.
2. In the guests rooms
In-room card
Place the in-room Valpas cards to help guests easily understand the added value of your certification. They explain your hotel’s permanent bed bug safety in a clear and reassuring way.
3. On your website
Footer / home page
Add the Valpas-certified digital label in your website footer, alongside your other trusted certifications (e.g., Green Key). Your webmaster can easily integrate it using our step-by-step instructions.
Guest rooms descriptions
Highlight your certification directly in room descriptions. Simple phrasing works best, for example: “Valpas-certified bed bug-safe” or “Permanent bed bug safety by Valpas”
4. On the OTAs
5. In your RFPs and sales materials
Your Valpas certification sets you apart when working with event planners, tour operators, and corporate partners. Update your RFPs, sales decks, email signatures and templates with the label and/or a clear one-liner.
In your sales materials: “Valpas-certified bed bug-safe: every guest enjoys total peace of mind during their stay – and returns home safe.” In your RFPs: “Valpas-certified bed bug-safe: guaranteed safe room at check-in and throughout the stay.”
When guests ask about your Valpas certification
Bed bugs are a growing global issue, they spread through people and belongings, much like a virus.
Key talking points:
We’re Valpas-certified bed bug-safe: every room is permanently protected thanks to Valpas in-room technology – no pesticides used
You stay safe, and return home safe
For more information, scan the QR code on the lobby certificate or visit valpashotels.com/hotels
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