Using your certification for your sales and marketing

Choosing Valpas means you become a certified bed bug-safe, pesticide free hotel. Let’s make it count.

50% of travelers are aware of bed bugs when they travel and 30% would pay more for a bed bug-safe stay according to our recent study. This guide helps you make sure you address these concerns and win bookings.

The investment pays off: certified hotels see higher ADR, stronger direct and OTA conversions, more RFP wins, and greater guest satisfaction and loyalty.

We continuously update the certification – follow our newsletter and socials to stay ahead.

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Where to setup your Valpas certification

1. When guests enter your hotel

2. In the guests rooms

3. On your website

4. On the OTAs

5. In your RFPs & Sales materials

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1. When guests enter your hotel

Entrance door(s)

A high-quality Valpas sticker placed at your entrance signals trust and safety from the very first step into your hotel.

At the reception

A carefully crafted wooden Valpas certificate, best displayed at your reception desk, reassuring guests that your hotel guarantees permanent bed bug safety from the moment they check in.

On your staff uniforms

A discreet Valpas pin for your reception team, signalling membership in the Valpas community and reinforcing your commitment to guest safety and care.

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2. In the guests rooms

In-room card

Place the in-room Valpas cards to help guests easily understand the added value of your certification. They explain your hotel’s permanent bed bug safety in a clear and reassuring way.

3. On your website

Footer / home page

Add the Valpas-certified digital label in your website footer, alongside your other trusted certifications (e.g., Green Key). Your webmaster can easily integrate it using our step-by-step instructions.

Guest rooms descriptions

Highlight your certification directly in room descriptions. Simple phrasing works best, for example: “Valpas-certified bed bug-safe” or “Permanent bed bug safety by Valpas”

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4. On the OTAs

Make sure your Valpas certification is mentioned on booking platforms such as Booking.com or Expedia.

Mention your Valpas certification in your:

• Hotel description

• Rooms descriptions

Mention: “Valpas-certified bed bug-safe, pesticide free” or “Permanent bed bug safety by Valpas”

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5. In your RFPs and sales materials

Your Valpas certification sets you apart when working with event planners, tour operators, and corporate partners. Update your RFPs, sales decks, email signatures and templates with the label and/or a clear one-liner.

In your sales materials: “Valpas-certified bed bug-safe, pesticide free: every guest enjoys total peace of mind during their stay – and returns home safe.” In your RFPs: “Valpas-certified bed bug-safe, pesticide free: guaranteed safe room at check-in and throughout the stay.”

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When guests ask about your Valpas certification

Bed bugs are a growing global issue, they spread through people and belongings, much like a virus.

Key talking points:

• We’re Valpas-certified bed bug-safe: every room is permanently protected thanks to Valpas in-room technology – no pesticides used

• You stay safe, and return home safe

• For more information, scan the QR code on the lobby certificate or visit valpashotels.com/hotels