# Using your certification for your sales and marketing

### **Choosing Valpas means you become a certified bed bug-safe, pesticide free hotel. Let’s make it count.**

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#### 50% of travelers are aware of bed bugs when they travel and 30% would pay more for a bed bug-safe stay according to our recent study. This guide helps you make sure you address these concerns and win bookings.

The investment pays off: certified hotels see higher ADR, stronger direct and OTA conversions, more RFP wins, and greater guest satisfaction and loyalty.

We continuously update the certification – follow our newsletter and socials to stay ahead.

***

## Where to setup your Valpas certification

1. When guests enter your hotel
2. In the guests rooms
3. On your website
4. On the OTAs
5. In your RFPs & Sales materials

***

## 1. When guests enter your hotel

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**Entrance door(s)**

A high-quality Valpas sticker placed at your entrance signals trust and safety from the very first step into your hotel.
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**At the reception**

A carefully crafted wooden Valpas certificate, best displayed at your reception desk, reassuring guests that your hotel guarantees permanent bed bug safety from the moment they check in.
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**On your staff uniforms**

A discreet Valpas pin for your reception team, signalling membership in the Valpas community and reinforcing your commitment to guest safety and care.
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***

## 2. In the guests rooms

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**In-room card**

Place the in-room Valpas cards to help guests easily understand the added value of your certification. They explain your hotel’s permanent bed bug safety in a clear and reassuring way.
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## 3. On your website

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<figure><img src="https://1747965455-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaSZ6P9dYxKMjtdeuDbJD%2Fuploads%2FJ7ABL6kIod9Zs8vHzkJe%2FNewsletter%20images%201200x1200%20(2).png?alt=media&#x26;token=163c01fc-a96d-4a18-8623-784534b3f574" alt=""><figcaption></figcaption></figure>
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**Footer / home page**

Add the Valpas-certified digital label in your website footer, alongside your other trusted certifications (e.g., Green Key). Your webmaster can easily integrate it using our step-by-step [instructions](https://guide.valpashotels.com/using-valpas-communicate-about-valpas-with-your-guests/label-for-website).

**Guest rooms descriptions**&#x20;

Highlight your certification directly in room descriptions. Simple phrasing works best, for example: “[Valpas](https://valpashotels.com/)-certified bed bug-safe” or “Permanent bed bug safety by [Valpas](https://valpashotels.com/)”
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***

## 4. On the OTAs

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Make sure your Valpas certification is mentioned on booking platforms such as Booking.com or Expedia.

**Mention your Valpas certification in your:**

* Hotel description
* Rooms descriptions

Mention: “[Valpas](https://valpashotels.com/)-certified bed bug-safe, pesticide free” or “Permanent bed bug safety by [Valpas](https://valpashotels.com/)”
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***

## 5. In your RFPs and sales materials

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Your Valpas certification sets you apart when working with event planners, tour operators, and corporate partners. Update your RFPs, sales decks, email signatures and templates with the label and/or a clear one-liner.

**In your sales materials:**\
“Valpas-certified bed bug-safe, pesticide free: every guest enjoys total peace of mind during their stay – and returns home safe.”\
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**In your RFPs:**\
“Valpas-certified bed bug-safe, pesticide free: guaranteed safe room at check-in and throughout the stay.”
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***

## When guests ask about your Valpas certification

Bed bugs are a growing global issue, they spread through people and belongings, much like a virus.

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**Key talking points:**

* We’re Valpas-certified bed bug-safe: every room is permanently protected thanks to Valpas in-room technology – no pesticides used
* You stay safe, and return home safe
* For more information, scan the QR code on the lobby certificate or visit [valpashotels.com/hotels](http://valpashotels.com/hotels)&#x20;